Look, I’m not saying I am not guilty of browsing online shops occasionally but they are actually seriously affecting our traditional shopping streets and I am not okay with that. Don’t you love getting inspired by the visual merchandising or by someone trying on a stunning dress in the fitting room? I have always loved wandering in a store even if I walk out empty handed. The thought of not being able to go to a shopping street like Oxford Circus to just aimlessly shop makes me really sad.
Don’t get me wrong, I am avoiding Oxford Circus at all cost because it is just too busy most of the times. But when I do go, and am able to ignore all the people around me, I actually end up having a good time. Shopping to me is like therapy, exercise and research. It clears my head, you’re walking and trying on clothes so you’re much more active than clicking on yet another dress you don’t know will fit you until you’ve got it delivered.
I understand all the conveniences online shopping has, but nothing compares to a ‘real life’ shopping trip if you ask me! So many huge stores are struggling to keep their doors open, more are opting for a less is more approach where smaller stores are closed to make room for even bigger ones in main locations. Times are different, there is no denying that, but how sad would it be if the next generations will never have those silly fitting room sessions in their local H&M ?
Even when I am on holiday, I think I mentioned before that I love to go shopping. Just because different countries will have different collections. Going to a Zara in Spain is not the same as going to a Zara in Manchester. The same goes for Topshop, most of the UK stores are slaying every season but I remember having such high expectations for the first Topshop in Amsterdam only to be let down slightly by the limited collection offered in store.
So next time you don’t know what to do, or where to go, just hit the shops like back in the day. Make it the fun day out again it was supposed to be.
Lots of love,