Last week we were all blessed by Badgal RiRi, as she launched her brand new Fenty Beauty collection. There is honestly no other way to explain what happened to the beauty industry other than saying that it was ‘shooketh’. And here’s why.
Rihanna launched this collection to create a brand that ensured “that women everywhere would be included“. As Fenty Beauty offers foundation in 40 shades to match a wide range of skin tones, we can conclude that Rihanna definitely succeeded. Yes, other brands have (finally) opened their eyes and expanded their offer. However, to launch a collection with a range like this?! Rihanna is in it to win it. Gone are the days where the beauty assistant tells me my skin is too dark for ‘medium’ but too light for ‘dark’. *Insert eye roll here*.
Surely, with a little more effort I would have been able to find that match. However, Rihanna proved that no effort should be needed. Once again, it has been proven that inclusivity it not that hard to achieve. Now, I don’t mean to turn this post into a never-ending rant about diversity/inclusivity/racism but it is pretty suspicious that only in a matter of days after the Fenty Beauty launch other brands seemed to have felt the urge to join the wagon by frantically advertising diverse models/products… No hard feelings though, inclusivity is always much appreciated. Even if the timing seems a bit off *cough, cough*.
Beauty bloggers and experts have been nothing but positive about the products. Then why, you ask, did it take a non-professional in the industry (no offense Rihanna) to create all of this? Ignorance and laziness are to blame. Mankind has been creating make-up for centuries right? Yet it was a singer/songwriter that launched a collection that is truly diverse.
I applaud you Rihanna, show the world that diversity is not only about people of colour but about including ALL people. And most importantly, that it is indeed possible to cater for the diverse society we live in.
Lots of Love,