How to Style Merchandise

It won’t come as a surprise when I tell you that I’ve got a passion for music. On many occasions I have introduced the subject on the blog, be it concerts, my favourite songs or album reviews. Unfortunately I wasn’t blessed with a talent to actually sing or play an instrument (I’ve tried and failed many times), so I decided to focus on one thing that I know I can do: casually incorporating my favourite artists into my outfits by wearing merchandise.

Now I must say that these days, merchandise has really improved as certain logos have become true fashion items. Time and time again you see the occasional band tee appear, the cotton tote bag or perhaps a branded cap. Yet I still feel there is a taboo when it comes to certain artists that are much more mainstream. When people are seen wearing this merch, they aren’t ‘indie’ or ‘aesthetically pleasing’ but rather a fangirl (or boy) that is preferably avoided. 


Today we are going to break that taboo once and for all.

In recent posts you have already seen me style merch in a way that I would normally style any other outfit. In this post I will be sharing different looks, to encourage you to wear your favourite merch on the streets, without looking like you just spent the last 36 hours queuing in front of a concert venue. 

By now you should already know that I am a big fan of Justin Bieber, luckily the Purpose Tour and Stadium Tour merchandise (which is now unfortunately cancelled) really stepped up the march game. The collection is a very wearable, casual, but still sufficiently branded selection of items. 

Purpose Tour Merchandise pop-up in Selfridges

Other merch that caught my eye is by The 1975, Lorde, The Weeknd and Beyonce. Bless all of them for making actual wearable and loveable items! 


 Will you be wearing merchandise?

Lots of Love,




    • Savannah Giersthove
      August 9, 2017 / 10:35 am

      Thanks so much Rachel x

  1. LionessK
    July 27, 2017 / 7:59 pm

    You wore them all so different and stylish at the same time. Never really paid attention to Bieber's merchandise but its actually wearable.Great post!

    • Savannah Giersthove
      August 9, 2017 / 10:36 am

      Thanks so much! x